30 Tips for Using Social Media in Your Business [Author: April Joyner]
Dear SMB readers,
Although this blog is dedicated to the personal use of social media, many of you are small business owners and have contacted me regarding how to use social media for your business. Below is an article by author April Joyner that I believe may be helpful to you.
Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. Here’s Inc.‘s comprehensive social media cheat sheet for the time-strapped entrepreneur.
1. Offer a peek behind the scenes. Offering a sneak preview of new products, services, or features online can help build demand and provide critical feedback to help smooth the launch. For instance, John Doyle, founder of chocolate company John and Kira’s in Philadelphia, posts photos of new products on Flickr and invites comments from customers.
[Author: April Joyner, Inc. Magazine]