5 Ways Businesses Can Use Social Media as a Tool for Progress [Author: Riley Gibson]
Social media is still in its early stages and, for some, the prospect of navigating in unchartered territory is daunting. But don’t let that deter you because the payoffs can be big. Here is a bit of advice.
Although this blog is dedicated to the personal use of social media, many of you are small business owners and have contacted me regarding how to use social media for your business. Below is a post by author Riley Gibson, CEO and Co-Founder of NapkinLabs (see link below), that I believe may be helpful to you.
It seems like everyone talks about the value of social media, but very few businesses take full advantage of it. Think about how you use social media in your personal life — to ask for recommendations or advice from friends, to share photos and moments from your life, and to stay in touch. Very few people act as if they’re automated social media bots. So why do companies?
There’s huge potential for companies to get real on social media, but that means asking customers potentially tough questions: What should the company do next? How should the company improve its products or services? It’s scary, uncharted territory for many, but it’s much more efficient to tap social media than to agonize over expensive surveys and focus groups. Most don’t realize that the most valuable “focus group” is the community that chooses to opt in over social media. These friends, fans and followers want to see you succeed (and have a hand in helping you accomplish success).
Here are the biggest missteps when it comes to using social media as a tool for progress, plus some advice on how to overcome them.
[Author: Riley Gibson, CEO and Co-founder of NapkinLabs]